Established in Tokyo in 1996

BLUE BLUE JAPAN is known for its innovative interpretations of traditional Japanese techniques and crafts.
Each item is made to last and will gain texture and individuality over time. Even items with a simple design develop a delicate texture with use, transforming them into something unique and authentic to the owner.

BLUE BLUE JAPAN was created for people who are authentic and can understand and appreciate the delicate beauty that lies in the details.

Commitment to “Aizome”

We have a deep passion for the indigo and blue hues of traditional workwear, which have long fascinated us, and the unique expression of blue that develops over time.

Based on traditional Japanese blues such as hand-dyed natural indigo and indigo, we pursue the unique expression of "blue" that symbolizes BLUE BLUE JAPAN by incorporating dyes that resonate with these tones.

In addition, we use natural indigo and indigo dyeing for each item, and each item is carefully tailored with a focus on the quality of handwork.