Year established/1996 TOKYO JAPAN

We are known for an innovative take on Japanese traditional techniques and crafts.
Items from BLUE BLUE JAPAN are made to last and gain character throughout time. Even a simple design item will develop a nuanced texture and feel authentic to its owner making it one of a kind.

BLUE BLUE JAPAN has been created for those who seek authenticity, know how to appreciate and see the delicate beauty of the details.

Our Commitment to “Blue”

We are deeply committed to the indigo and blue hues of traditional workwear—colors that have long captivated us—as well as the unique shades of blue that emerge as these fabrics age over time.

Based on traditional Japanese blues—such as hand-dyed natural indigo and indigo—and incorporating dyes that resonate with these hues, we strive to create the unique blues that define BLUE BLUE JAPAN.

We carefully select between natural indigo and indigo dyeing depending on the item, crafting each piece with a commitment to handcrafted quality.