BLUE BLUE JAPAN, BLUE BLUE's 2026 FALL & WINTER COLLECTION catalog has been released.
This season's theme is "SOHKI - Recollection -".
OKURA SHOP opened in Daikanyama, Tokyo in 1993. BLUE BLUE
The theme was to cherish the memories, scenes, and events that took place in this place, which is also the origin of JAPAN, and to connect those memories to the future.
While it feels somewhat nostalgic, it seems fresh in today's times.
Something that creates a comfortable and enjoyable connection with the wearer.
This season's collection is expressed with a cloud pattern that compares ``Recollection = memory'' to a sea of clouds, and a motif of ``Casablanca'', a flower that we cherish.
2026 FALL & WINTER COLLECTION.
BLUE started with a denim shirt born in the early 1980s.
BLUE, which began with a denim shirt born in the early 1980s, pursues simple, basic everyday wear that changes beautifully the more you wear it, centering on denim and indigo blue.
Based on styles such as work, military, marine, and ivy, we have developed a collection that incorporates high-quality standard items that have been loved for a long time, as well as seasonal materials, silhouettes, and details.
Please enjoy the worldview of 2026 FALL &
WINTER drawn by each brand.
